
Study: brand and digital marketing concepts.
This is my new baby, Mesmer Perfume. And my other passion, niche natural perfumery. I am currently studying with perfumer Marina Barcenilla of MB Parfums. The fragrance industry is a very secretive one so I leapt at the chance to complete a Diploma of Advanced Natural Perfumery and to receive mentorship from Marina over the course of this year.
I’ve based the symbol of the logo on the letter M with an emphasis on the abstract, an impression of the letter M. A fragrance can be an abstract impression made of many elements. I also wanted to represent the basic structure of a perfume. Three aspects, three triangles. The top notes, mid or heart notes and the base notes.

Campaign Landing Page

Digital Marketing Concept

Brand Imagery

Fragrance Moodboard


