The brief for this brand refresh and card design involved creating a simple and elegant logo and a card that sets 3 Degrees Pilates Studio apart from the more commercial, large group fitness centres that offer Pilates classes.

The studio features a number of antique fittings and furnishings that bring a unique personality to the space. My approach to the card was to feature the inviting couch that is part of the welcome clients receive on arrival at the studio.

Printing on an uncoated recycled stock adds to the texture and intrigue of the business card. It catches your eye and encourages you to pick it up.

The front of the card features the new logo and the antique couch.