One of my latest brand design projects. The identity focuses on a sense of freedom. Freedom from those things that may be holding a person back, freedom from old patterns of behaviour. Letting go of ideas that constrain you.

The logo symbol (dandelion seeds) represents that freeing and the logotype (Direen Psychology) is the platform to help launch a new way of being.

It is always a delight to be able to create something beautiful and meaningful. I really enjoyed this project and sharing the excitement of the new brand with my client, as well as the excitement of her new business phase.